When Microsoft went on to create video game consoles, it was a new territory for the company. It’s an interesting history to read, and in fact, it wasn’t too long ago that we talked about how the conversation was first published on the Xbox. Fortunately, the console has shut down and Xbox has become a major player in the video game industry.
However, as I said, it was new territory and needed more than just consoles to sell in the Microsoft market. Development studios need their games and what better way to gain access to these games by buying them. Originally Microsoft had some companies in mind. Thanks to a new report from Bloomberg, who was able to talk to a few people behind the Xbox, we now know of only a few companies that were contacted for purchase by Microsoft.
It was released long before the Xbox became a major player in the video game industry. But there were some big competitors in Microsoft’s eyes. They reached the likes of Square Enix, Midway and EA. Unfortunately, after all these meetings, Microsoft was unable to reach an agreement that would apply to these companies. It is not up to most companies to buy Microsoft.
The crown jewel of these published selections is Nintendo. According to Kevin Bacchus, who was in a third-party relationship at the time, Microsoft CEO Steve Balmer wanted to meet with Nintendo about a possible acquisition from a group. The meeting sparked laughter from Nintendo executives for about an hour after Microsoft announced the purchase. I wanted to see if the meeting could go down personally, but Microsoft is still going strong today so regardless of the failed purchase, it seems to have worked in the end.