There is further evidence of Apple’s plans to launch a podcast subscription service. Data said today that Apple is “discussing the launch of a new subscription service that will force people to listen to podcasts”, but it is “unclear when – or – whether Apple will launch the new service”.
Update: Apple is “working to add a subscription service to the podcasting business in 2021,” Bloomberg said in a new report.
This isn’t the first time we’ve heard of Apple’s plans to expand its reach in the podcast industry. Bloomberg has previously reported on Apple’s plans to fund the main content for the podcast. Today’s report states that Apple is planning a “Spotify Threatening Podcasting Subscription Service”.
The report did not elaborate on the service, and warned that Apple’s plans could be scrapped.
Apple – considered a sleeping monster in the podcast space – waking up. The company, which runs the most used podcasting application in the industry, is discussing launching a new subscription service that will charge people to listen to podcasts, according to people familiar with the matter.
Apple and production companies are discussing a new subscription offer, although it’s unclear when – or – Apple will launch the new service. People warn that Apple shuts down many ideas for media services and doesn’t always move forward with them.
The data explains that “by charging for individual podcasts, Apple can give potential podcast creators a chance to make more money”, prompting Apple to opt for podcasts for competitive platforms such as Spotify.
The mention of “charging for individual podcasts” is particularly interesting. The data elaborates that Apple’s plans are for a “podcasting subscription service”, so it’s not clear how “obviously charging for podcasts” will play out in the subscription service. It is also unclear what kind of content will be locked behind the subscription payroll.
Past reports have indicated that Apple plans to use an original podcast to complement its TV + core plans. If an Apple Podcast subscription service debuts, it could easily be bundled with other Apple subscription services through Apple One.
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