Telus says it is donating “Black Panther” and the Black Health Alliance of Canada to more than 60 film-on-demand from black producers.
The Calgary telecom giant says it will pay a rental fee to a community-led charity that supports the health and well-being of black Canadians from a revised selection of movies on its VOD platform.
The grant initiative began earlier this month, and Telus says it will run through Friday, topping 2,000.
Other Hollywood titles in the Black Lives Matter Movement collection include “Hide Figures”, “Moonlight,” “Black Clashman,” “The Photograph” and “The Hate You Give.”
There is also a selection of credit films about the history of black hockey players, including “Secret Alberta: Amber Valley of the Life of Life” and “Soul on Ice: Past, Present and Future”.
“This rollout refers to any form of discrimination against the Bipok (black, indigenous and people of color) community,” said Liz Sauve, a spokeswoman for Telus.
A selection of VOD titles is available to Telus Optic customers in British Columbia, Alberta and parts of Quebec.
This report from the Canadian Press was published on August 30, 2020.