Earlier this month, it was raised that Google’s acquisition of Fitbit was facing deep scrutiny from the EU. European regulators are willing to back down if Google makes a formal commitment not to use fit health data for advertising purposes, a new report said today.
According to Reuters, Google could avoid a four-month-long unreliable investigation “with a binding promise to EU competition enforcers.” Regulators on the continent want him to make a formal commitment in November not to use fit health and wellness data for advertising.
At the time, hardware chief Rick Osterleh said Google would enable existing Fitbit users to review, transfer or delete data.
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A preliminary review of the deal in Europe is due until July 13 as Google has a discount offer to return a decision next week.
European regulators have already surveyed competitors about how shopping hurts the market and how Fitbit could benefit Google’s up-and-coming health department.
In a comment to Reuters, Google argued that its acquisition would ultimately increase competition:
“Wearable spaces have become very crowded and we believe that the combination of Google and Fitbit’s hardware efforts will increase competition in the book, benefit consumers and make next-generation devices better and more affordable,” a spokesman said.
As the 2.1 billion deal is still in the air, Google and Fitbit have not yet announced details of a joint venture. However, we found signs that Fitbit is working for its Versa 2 smartwatch in Google Assistant. This will compliment Amazon Alexa and be a quick way to identify ownership transfers.
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