Every summer, Google Marketing Live is a conference that announces the company’s latest advertising products. Google is now announcing this for the next few weeks and is starting with new features for small and medium-sized businesses (SMBs) like square-shaped promotional pins on Google Maps.
Local promotions allow users to browse maps as well as businesses already have their logo appear directly. This is interesting and increases the chances of you tapping and opening the list. New smart promotions aimed at small businesses can now be published as Square Google Maps PINs.
It will have a business category (restaurant, store, etc.) logo that highlights carbide pickup, delivery, or any other specific service. The size of the box helps it to stand out from other traditional thematic pins with a free offer until September 2020.
Meanwhile, smart promotions are now available on Android and iOS with sign-ups via the Google Ads mobile app, along with sign-ups in 150 countries. But currently it is only supplied to the United States, Canada, Australia, the United Kingdom, Italy, France, Spain, the Netherlands and Japan, but more countries are following suit.
Google Smart Advertising allows advertisers to test the effectiveness of ads from Google.com by searching for “My Ads” or “Google Ads.”
We’ve made our reporting features more accessible through a quick search, so you can instantly see the status of your ads, how they’re doing, and how your ads show potential customers.
Meanwhile, the Google Search Shopping tab will begin to suffix local store information such as product delivery availability, locations and filling options (delivery and carbide pickup). This is circulating today and searches have steadily increased by 70% in recent months.
The company is also making it easier to book local services such as appliance repair through search. New local service ads can be contacted directly, while a new mobile site is coming this month for US and Canadian users.
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