Ford was quite concerned about making The Mustang Mac-E

Photo: Ford The Morning Shift Place your daily car news in a convenient place. Isn’t your time more important?

There has been a lot of talk from Ford officials about the Mustang Match-E, with Tesla already the S&P 500 Downer and Volkswagen. More on The Morning Shift of December 23, 2020.

Gear 1: The story behind Ford’s electric Mustang move

I recommend reading this story in the Detroit Free Press despite the wonderful overlay of being the “secret story” behind Mustang Mach-e and Bronco. Originally, there were a few conversations with some middle-aged gentleman. They finally decided, of course, let’s make an electric Mustang.

Bill Ford has publicly admitted that his first reaction was, well, no way.

[Former Ford CEO Jim Hackett], [Current Ford CEO Jim Farley] And [Ford Chairman Bill Ford] See you again and again. Ford said he would have to be quite sure to sign up to change the silhouette of the pony car. They knew it would bring controversy, and it did.

In early 2019, three executives joined Thai-Tang, head of long-term product development, on the twelfth floor of Ford World headquarters. The walls were covered with car paintings, mach-e lined up with other Mustangs, to illustrate how to compare it, in the case of market research and business in otherwise empty conference rooms.

The team went step-by-step with Bill Ford, helping him get comfortable with the idea. He asked tough questions.

Farley acknowledged the discomfort, and Ford indicated he was warming up to the idea but wanted to see the car drive into the flesh.

“Designers were released,” [Ford Vice President of Communications Mark Truby] Withdrawal. “We had a lot of controversy about the Mustang-e, the Mustang hint, or the so-called Mustang with the pony on the badge for so long.”

The Mustang Mach-e is clearly a Tesla Model Y competitor, nothing more and nothing less. There was so much fuss in Ford about whether it should be made at all that it tells you what you need to know about the Big Three.

2nd Gear: Tesla has been down since joining the S&P 500

[Sad trombone]

Tesla stock has fallen 10 percent since Friday, with some unexpected results following Tesla officially joining the S&P 500 on Monday. This is all apparently due to Apple’s reported car plans. Reuters seems to be having fun with it.

For the second day in a row, Tesla stock contributed more than any other to the fall of the S&P 500. The S&P 500 was last up 0.1%.

Reuters reports that Apple will build a passenger car aimed at 2024 to include its own up-to-date battery technology.

G / O can get media commission

Whether Apple will make a car has become highly questionable, although investors, who have lemming, bought the Apple stock anyway based on the power of the news, a different Reuters report said.

Shares of Apple Inc. jumped more than 3% on Tuesday, adding more to General Motors’ entire market capitalization to the value of iPhone makers who plan to move faster with electric car production.

The source told Reuters on Monday that Apple, whose automotive efforts have been uneven since 2014, will now build a passenger car aimed at 2024, which will include its own groundbreaking battery technology.

Reuters should probably take a deadline from any coverage related to Apple Cars.

3rd Gear: More Apple Car Nonsense

Herbert Dice, CEO of Volkswagen, looks a bit silly. Will-they-or-won’t-they had a question about making Apple cars year after year, I don’t know what’s different than now. Wake me up if Apple actually makes something.

From Bloomberg:

Herbert Dice, chief executive officer of Volkswagen AG, said the cash-rich technology giants attacking the auto industry posed a bigger challenge to German manufacturers than traditional theatrical rivals such as Toyota Motor Corp.

Apple Inc. Asked in the LinkedIn Post about reports that a self-driving car is being built, Dice said in the LinkedIn Post, “We are looking forward to new competitors who will certainly accelerate the transformation of our industry and bring new skills.” “Incredible evaluations and practically unlimited access to resources earn us a lot of respect.”

After encouraging investors in internal ranking, Dias (, 2) received a new vote of confidence from the VW Supervisory Board this month. VW faces a critical year in 2021 for boosting its electric car bumps with newer models such as the ID4 compact SUV and a wider version of the Porsche Techon.

ID4 would flop badly in the US, I would give it 63 2.63. That’s the decent thing to do, and it should end there

Fourth Gear: There’s something weird going on with Hino

Hino builds trucks and is owned by Toyota. But truck manufacturing in North America will soon stop. Something about engine certification!

From Bloomberg:

Hino will suspend production at its West Virginia plant in the United States and its Woodstock plant in Canada until September next year, the agency said in a statement on Wednesday. The decision came after a meeting of Hino’s board of directors the previous day.

The new model of several of the company’s engines for the North American market, which halted production, follows the “challenges in the process of testing the required U.S. engines” for the year. Hino is investigating the impact of the suspension on his earnings and will provide an update accordingly.

Hino vehicle sales are expected to fall sharply in North America, down 53% year-on-year to 8,000 units for the fiscal year ending in March, according to a statement Wednesday. Global sales are forecast to decline by 21% over the same period.

Hino’s press release includes the following table:

Photo: Hino

5th Gear: Magna and LG are taking part in the EV

The two suppliers know that the future is electronic. Electricity at this point is a mere inevitability.

From Automotive News:

The financial terms of the deal were not disclosed, although Reuters reported that LG in South Korea on Wednesday said it had agreed to set up a বিল 1 billion joint venture with Magna.

The new LG Magna e-powertrain will be delivered immediately by General Motors and Jaguar Land Rover and will be monitored to get more drivers off the ground.

The next Magna International CEO, Swami Kotagiri, who replaces retired Don Walker on January 1, told Automotive News Canada in a phone interview that suppliers are always on the lookout for “intentional, scalable, modular building blocks” in the EV supply chain.

“The two most important blocks are inverters and e-motors,” Kotagiri said.

Conversely: it has nothing to do with cars but sheesh this movie is good

Neutral: How are you?

It is the day before Christmas; I haven’t gotten anything this year, bought myself some kind of perishable food and got to see a bunch of old top gear on Christmas day and probably saw it again beautifully. Christmas cards will be late but no less than sensational.


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