Facebook is worried about the upcoming privacy changes in iOS 14. The company sent a new email to their business today stating that they have no option but to comply with the iOS 14 app tracking transparency feature. Otherwise Apple could completely remove Facebook from the App Store.
As reported by iMore for the first time, Facebook has sent another email to businesses so that they have no choice but to follow it even if they disagree with Apple’s plans to change. Facebook says the app tracking transparency feature requires apps to obtain user consent before tracking other websites and apps, which will “have a strong impact on measuring targets, optimization and promotion effectiveness.”
The company also said it believes “personalized advertising and user privacy can coexist”, a claim Apple claims. Although the two users clearly have different versions of the “user privacy” structure.
Apple’s requirement that all apps in the App Store show a prompt to iOS 14 users according to their Apptracking Transparency Framework will have a severe impact on measuring the effectiveness of targeting, optimization and promotion for businesses advertising across mobile devices and the web. They will benefit when the industry suffers and changes in the app, the ability of businesses of all sizes to market and grow themselves efficiently through personalized advertising. We believe that personalized advertising and user privacy can coexist.
In the email, too, Facebook tells the business that it has “no alternative” but the prompt will be shown at the top of this story. Otherwise, Facebook tells merchants that it believes Apple can completely block Facebook and other apps from the App Store.
Facebook businesses have stated that they do not agree with Apple’s solution, saying it has “no choice” but to show an opt-in prompt and continue using Apple’s device identifier for advertising. The company said it believed Apple could block Facebook and other applications from the Apple Store if it did not comply, “further damaging businesses and users who rely on our services.”
Finally, Facebook says that if users do not stop tracking, “ad effectiveness and measurement limitations” may decrease.
This is not the first time the new iOS 14 app has warned Facebook merchants about the potential impact of the tracking transparency feature. Last month 9to5Mac reported that Facebook was warning users about the impact of marketing efforts. Facebook also took a full page ad in American newspapers to slam Apple’s changes.
The app tracking transparency feature will be launched in early 2021. Apple originally hoped to launch it with iOS 14 in September, but it delayed the feature to give developers more time.
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