In a new Bloomberg report, Apple is changing strategy for Apple Arcade in an effort to hold customers. The report explains that Apple is still canceling some game deals due to redesign of its system.
According to the report, a creative producer at Apple Arcade told developers in April that their upcoming games do not meet the app’s “busyness” expectations on the platform. “Apple is interested in growing headlines that will hold users, so customers are out of justice for the service,” the report said.
Apple has so far spent million 1 million to 5 5 million on a number of titles for Arcade, but there is a certain style of thinking about moving the company forward:
During a call with developers in April, a representative from Apple Arcade gave a specific example of the kind of game the company wants: Grindstone, the exciting puzzle-action game of Capiber Games that has many levels.
Still, the decision to cancel app game contracts after development is reported to have caused a “financial crisis” for developers:
Some developers whose contracts were canceled by Apple were suddenly faced with a financial crisis, plagued by epidemics, and people were briefed on what had happened. Since Apple terminated the contracts, they have already paid the studios based on the development milestones of the injury. The company further informed the developers that it would work with them on future titles that meet the new requirements.
Apple Arcade debuted with iOS 13 alongside the latest fall, and it allows users to pay 5 5 per month to access the ad-free games library. Users can play games on iPhone, iPad, Mac and Apple TV. As part of an effort to increase the use of the platform, Apple recently began offering users an additional free trial month, doubling the free trial time from one month to two months.
Are you an Apple Arcade user? What do you think of the apparent shift in the Apple strategy? Let us know in the comments!
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