The unfortunate time seems to be when Apple’s diversified chief Christy Smith has left the company, yet there is no name for a replacement. It comes at a time when calls for racial equality are making headlines around the world and Apple is promising to take the lead in bringing about change.
Yesterday was Smith’s last day at the company …
Christie Smith, Apple’s head of diversity and inclusion, is leaving the iPhone company, according to people familiar with the matter. […]
Smith joined Apple in 2017 after 16 years on Deloitte advice. Unlike his predecessor, who reported directly to the CEO, Smith reported to Apple’s retail and senior vice president of People’s Deadre O’Brien. The previous person in the role, Dennis Young Smith, lasted only six months, and he apologized for controversial comments about most of Apple’s executive team’s white makeup.
“Inclusion and diversity are core Apple values and we deeply believe that the most diverse teams are the most innovative teams,” Apple said in an email statement confirming the news. “Christy Smith will leave Apple to spend more time with her family and we wish her well. Our inclusion and diversity team continues to report directly to Deirdre O’Brien on the executive. “
Smith got the post for only two and a half years. Apple said the decision was made two months ago, and it’s not clear why no statement was made about plans to fill the position.
Apple quickly spoke out after the assassination of George Floyd, sparking worldwide protests over racial discrimination. CEO Tim Cook sent a memo to staff, followed by a similar open letter to everyone entitled ‘Talking About Racism’.
As part of the letter, Cook said Apple is doubling its social commitment, including bringing technology to the regional school district through technology, climate change and diversity, and inclusion initiatives. Apple is giving grants to groups like the Equal Justice Initiative, which tackles racial injustice.
“It’s a moment when a lot of people want nothing more than to get back to normal, or to get back to a state where we feel comfortable only if we refrain from feeling comfortable. As difficult as it is to acknowledge, that desire is itself a sign of opportunity. The death of George Floyd is a sad and tragic proof that we must aim far beyond a “normal” future, and build one that survives to the highest standards of equality and justice. “
The company followed suit by announcing an M 100M racial equity and equity initiative.
Cook said the 100 million venture will focus on the United States before it expands worldwide and will be led by VP of Apple’s environment, policy and social enterprise, Lisa Jackson.
Apple will focus on education, economic equality and criminal justice reform to improve the lives of people of color and especially blacks.
FTC: We use revenue generating automated links. More.
Check out 9to5Mac on YouTube for more Apple news: